SUNGOD didn’t start as a brand idea. It started as a frustration. Long days in the sun, on boats, in the mountains, or moving between work and life—every option felt wrong. Beer was heavy. Seltzers were artificial and bloating. Cocktails were too much, too fast. And the so-called “premium” options were the same liquids with better labels. We weren’t looking to drink more. We wanted to drink better—without paying for it the next day.

The breaking point came during a ten-day sailing trip through the islands of Croatia. Drinking was part of the experience, but nothing worked from morning through evening—nothing was sessionable. You didn’t want cocktails too early or you know you're passing out before dinner, but you didn’t want bubbles all day long and sip on light beers in the hot sun, leaving you bloated all night. And no one in our crew had time to feel foggy, slow, or wrecked—especially since we were jumping on and off the boat to scuba dive, ride mopeds, hike mountains, and explore. That trip made one thing obvious: the alcohol industry wasn’t designed for how active people actually live and work today.

Our CEO comes from an engineering background, working 10+ years at Tesla and is now thoroughly rooted in first-principles thinking. When something doesn’t work, you don’t decorate it—you strip it down. That mindset led us to ask a basic question: what part of alcohol actually matters? The answer was ethanol. Everything else—impurities, additives, excess sugar, carbonation—was baggage. Research into alcohol metabolism and hangovers confirmed it: many of the worst downstream effects come from congeners, not alcohol itself. That insight changed everything.

So instead of starting with a flavored spirit and masking it, we flipped the process. We started with the cleanest possible alcohol base and rebuilt the drink layer by layer:

• Better water

• Real organic juice

• No carbonation

• Nothing artificial

• No shortcuts

The first versions were made at home, late at night, out of pure frustration. And they were immediately different. People kept drinking them—not because they were strong or flashy, but because they felt clean, refreshing, and easy to return to.

From there, the ethos locked in. SUNGOD would not chase trends. We wouldn’t race to zero calories or hide behind vague wellness language. We would be honest about what’s inside the can, even when we didn’t have to be. That’s why we list our ingredients. That’s why we obsess over purity and sourcing. Not because it sounds good—but because accountability matters when you’re building something you actually drink yourself.

At its core, SUNGOD is about respect—for the body, for the next day, and for the customer. We believe alcohol can exist in a high-performance, high-output life if it’s designed with intention. This isn’t about excess or escape. It’s about presence. Enjoying the moment without borrowing too much from tomorrow.

That’s where SUNGOD comes from. And that’s why we’re building it the way we are.